Ancient colosseum arena background for G3 Gladiator Apparel
G3 Gladiator Apparel

G3 GLADIATOR

Born from the Arches • Built for the Arena

The Origin

From Stadium to Symbol

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Jones AT&T Stadium arches, the inspiration behind the G3 logo
The Origin

From the Arches of
Jones AT&T Stadium

The "3" in our logo represents the iconic arches of Jones AT&T Stadium — and the three pillars that built this brand: Adidas, Texas Tech, and Patrick Mahomes. The gladiator helmet honors Mahomes as the modern-day gladiator of the gridiron.

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Supporting Texas Tech Athletes Through NIL

Every purchase supports the Matador Club and helps Texas Tech student-athletes build their brand. Wear the gear. Support the team. Join the legion.